Watch for ‘Consumer Cues’ to stay relevent

Insight by Andrew Collins I found this article up from Mailman Group website where CEO Andrew Collins makes some interesting points about brands staying relevant the article can be found here; http://www.mailmangroup.com/2011/12/watch-for-consumer-cues-to-stay-relevent/ If you keep reading it is here as well… How many brands closely watch ‘consumer cues’ to drive brand decisions? After all it’s the consumers whom actually create …

Star power; can it bring the star community?

-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’.  For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …