3 Steps for an E-commerce platform in China

Our strategic partner, the Mailman Group offers brands and organizations a way forward in setting up ecommerce platforms in China. Tackling China’s online eccomerce market can be a daunting experience.  It’s our job at Mailman to ensure this transition is smooth and ultimately successful.  Our recent experience tells us the immediate opportunities available through major Chinese online malls such as …

Star power; can it bring the star community?

-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’.  For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …