By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …
Scarlett Johansson and Samuel L. Jackson are Hollywood’s latest red-carpet envoys to China. They’re among the actors promoting an export from the U.S. — Walt Disney Co. (DIS)’s “Captain America: The Winter Soldier” — at an event at a shopping mall in Beijing today as American movie makers continue to experiment with ways to penetrate the massive Chinese market. Disney is marketing …
News By Michael MacRitchie Beckham will appear in TV and print ads exclusively in China; he’ll initially be promoting the Jaguar F-Type Coupe but will later support the XJ – a key car for the Chinese market. Jaguar says his role “will develop and will see him feature in many Jaguar brand and product communication campaigns in the coming years”. …
An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives. So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing …
News by Justine GOLDZAHL MGI was interviewed by Merle Ginsberg from The Hollywood Reporter. The complete article can be found if you click here or just below; With China’s luxury market hovering at $50 billion (according to Bomoda, a company focused on Chinese luxury consumers), it was only a matter of time before its mighty presence spilled over onto Rodeo Drive and at …
News by Justine GOLDZAHL MGI was interviewed by Jason Chow from The Wall Street Journal. The complete article can be found if you click here or just below; Chinese tour operators have spent the week squiring wealthy tourists from China to fashion shows and shopping sprees around New York, reflecting China’s growing clout among brands seeking to reach new shoppers. …
News By Michael MacRitchie MGI Entertainment has just announced the launch of a new business unit called “Ultimate Experiences” A service for VIP’s who are looking for access to the most sought after events, award shows, experiences & film premieres- We are now in a position to offer you exclusive VIP access to 50 unique experiences including; the Grammy’s, Hollywood film …
News by Michael MacRitchie I picked this article up from NY Mag where journalist Kevin Roose talks about an interesting new partnerhip between Samsun and Jay Z. The rest of the article can be found here Or down below if you keep reading. It used to be that beverage companies, shoe brands, and clothing lines were the bread and …
News by Michael MacRitchie MGI Entertainment and W Squared Live today announced a commercial partnership in conjunction with The Phantom of the Opera’s Shanghai run from December 3rd 2013 to January 26th 2014. Acting on behalf of the production, MGI Entertainment will be responsible for business partnerships connecting major brands with unique and powerful opportunities, guaranteed to “send shivers down your spine.” …
I picked up this article from Ad Age where Anita Chang Beattie discusses which Western celebrities are the most popular in China. The article can be found here Or if you read on below; It’s probably not a huge surprise to learn that Kobe Bryant is a top foreign celebrity among consumers in basketball-crazy China. But what about Audrey Hepburn …
An article from Red Luxury Western brands have found another way to break into the Chinese market: they are using the most influential Chinese stars to endorse their products. Labels as diverse as McDonald’s and Hugo Boss have benefited from the trend. Chinese celebrities also benefit from doing endorsements as their star power rises with the association. “In the China …
MGI Entertainment founder Michael MacRitchie is interviewed by Casey Hall from WWD (Womens Wear Daily) SHANGHAI – It’s difficult to avoid the ubiquitous smiling faces of China’s favorite celebrities.They appear on billboards, in magazines and in television commercials. In short, they are everywhere. And fashion show attendees in New York and Europe are almost certain to spot them as increasingly important front-row fixtures.As they put …
An insight by Michael MacRitchie “Branding is not only about ubiquity, visibility and functions, it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with a consumer, can this product or service qualify to be a brand”- Joel Descrippes. In his book, “Marketing of Power of Emotion”, John O’ shaghnessy …
An insight by Michael MacRitchie Celebrities bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximise the potential celebrity partnership. Here are some tips to and also some guidelines that …
Insight by Michael MacRitchie Celebrity endorsements are not a new idea. Brands have been using this for years to set themselves apart from their competition. Big name celebrities have been able to demand crazy money to endorse products across the globe. Virgin Mobile, a challenger brand in the Australian market, stumbled across an interesting insight. The offspring of celebrities often live an innocuous …
I picked this article up from Waterfront Marketing where Sean Pickwell shares his insight into the controversial issue of ‘why entertainment can be better than sport’. The complete article can be found on Waterfront page here Or if you read on…the article is below as well; I struggled with writing this article as we have developed strategies, and partnered many big …
News by Michael MacRitchie Muhammad Ali has been revealed as the latest star of Louis Vuitton’s ‘Core Values’ campaign. Ali, who was crowned ‘Sportsman of the Century’ by Sports Illustrated in 1999, was photographed by Annie Leibovitz at his home in Arizona, watching one of his grandsons who wears a pair of boxing gloves. The tagline reads: “Some stars show you the …
Article by Andrew Howie In a world where the career of a musician can live or die by a single vote from a viewer, or the opinion of a washed up has been panellist, a new generation of performers are taking the world by storm. They are young, talented in their own right, and in control of their image and …
An insight by Michael MacRitchie Reasons why comedy is good for you. 1. Laughter boosts your immune system 2. Laughter improves your social life. 3. Laughter boosts your sex life! (yes look it up) 4. Laughter gives you a mini-work-out (ever laughed so hard it hurt?) 5. Laughter helps you lose weight! (yes look it up) We held the Emerge …
An insight by Michael MacRitchie Military strategist, Sun Tze, (pictured) said that “if you know yourself and your enemy you can fight a hundred battles and score a hundred victories”. “Business” really is the name given to the war fought by organizations and brands . Marketing strategist, Jack Trout, wrote that you should simply think of your competitors as “The …
