A new take on an old technique.

Insight by Michael MacRitchie Celebrity endorsements are not a new idea. Brands have been using this for years to set themselves apart from their competition. Big name celebrities have been able to demand crazy money to endorse products across the globe. Virgin Mobile, a challenger brand in the Australian market, stumbled across an interesting insight. The offspring of celebrities often live an innocuous …

5 Tips When Working With Celebs….

An insight by Michael MacRitchie Tip 1 Understand the spokesperson’s point of view: Many clients will mention to me that a celebrity is a fan of their company’s brand or product. So they assume that the celebrity will want to work with them at a discounted rate (or even free!). It’s important to be savvy in the entertainment industry, as …