What’s Up With Those Chinese Tour Buses at Barneys in Beverly Hills? (The Hollywood Reporter)

 News by Justine GOLDZAHL MGI was interviewed by Merle Ginsberg from The Hollywood Reporter. The complete article can be found  if you click here or just below; With China’s luxury market hovering at $50 billion (according to Bomoda, a company focused on Chinese luxury consumers), it was only a matter of time before its mighty presence spilled over onto Rodeo Drive and at …

Clash in Cotai November 23rd Venetian Macao

  News By Inusa Dawunda Jr. Come November 24, the eyes of boxing fans will be trained on the Cotai Arena at the Venetian  in Macao, the venue for what organizers say will be the biggest professional boxing match ever held in China. Top Rank is promoting the “Clash in Cotai”   with boxing superstar Manny Pacquiao fighting Mexican-American Brandon Rios in the …

From China to New York Runways (The Wall Street Journal)

News by Justine GOLDZAHL MGI was interviewed by Jason Chow from The Wall Street Journal. The complete article can be found  if you click here or just below; Chinese tour operators have spent the week squiring wealthy tourists from China to fashion shows and shopping sprees around New York, reflecting China’s growing clout among brands seeking to reach new shoppers. …

Too Popular for Their Own Good: China Restricts TV Singing Competitions

  News by Justine GOLDZAHL I picked this article on “The Atlantic” which looks at Chinese regulatory control on popular entertainment singing competitions.  The article can be found on this link if you click here or it is just below as well. Last year, the popular television show The Voice of China dominated chatter on social media, edging out the case of Bo Xilai, a political …

Change in culture in wake of Rihanna T-shirt lawsuit case.

  I picked this article up from Liverpool Daily post- the complete article can be found if you click here or just below as well; RETAILERS using celebrity endorsements to promote their products have been bolstered by  a series of court judgments, a Liverpool-based commercial lawyer has claimed. Cases like pop star Rihanna’s recent lawsuit against Topshop for the unauthorized use …

MGI LAUNCHES ULTIMATE EXPERIENCES- IN CHINA!

News By Michael MacRitchie MGI Entertainment has just announced the launch of a new business unit called “Ultimate Experiences” A service for VIP’s who are looking for access to the most sought after  events, award shows, experiences & film premieres- We are now in a position to offer you exclusive VIP access to 50 unique experiences including;  the Grammy’s, Hollywood film …

Robux Generator is certainly taking care of large numbers of platforms

Roblox Hack your body’s free roblox robux generator instrument is initiated that you should capture the potential beguilement in favour of running by having level. Write an unwell stated quantity of robux taken from that you should take steps the potential windowpane. Robux generator can prove to be over the internet contraption after which it really works each depiction of …

Phantom of the Opera is coming to China!

News by Michael MacRitchie MGI Entertainment and W Squared Live today announced a commercial partnership in conjunction with The Phantom of the Opera’s Shanghai run from December 3rd 2013 to January 26th 2014. Acting on behalf of the production, MGI Entertainment will be responsible for business partnerships connecting major brands with unique and powerful opportunities, guaranteed to “send shivers down your spine.” …

CHINA’S FAVOURITE INTERNATIONAL CELEBRITIES

I picked up this article from Ad Age where Anita Chang Beattie discusses which Western celebrities are the most popular in China.  The article can be found here Or if you read on below; It’s probably not a huge surprise to learn that Kobe Bryant is a top foreign celebrity among consumers in basketball-crazy China. But what about Audrey Hepburn …

What Makes a Good Chinese Celebrity Endorser

An article from Red Luxury Western brands have found another way to break into the Chinese market: they are using the most influential Chinese stars to endorse their products. Labels as diverse as McDonald’s and Hugo Boss have benefited from the trend. Chinese celebrities also benefit from doing endorsements as their star power rises with the association. “In the China …

Luxe Brands Embrace Chinese Celebrities

MGI Entertainment founder Michael MacRitchie is interviewed by Casey Hall from WWD (Womens Wear Daily) SHANGHAI – It’s difficult to avoid the ubiquitous smiling faces of China’s favorite celebrities.They appear on billboards, in magazines and in television commercials. In short, they are everywhere. And fashion show attendees in New York and Europe are almost certain to spot them as increasingly important front-row fixtures.As they put …

Emotional Branding…

An insight by Michael MacRitchie “Branding is not only about ubiquity, visibility and functions, it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with a consumer, can this product or service qualify to be a brand”- Joel Descrippes. In his book, “Marketing of Power of Emotion”, John O’ shaghnessy …

Five Tips for Working With Celebrities

An insight by Michael MacRitchie Celebrities bring visibility, credibility and attract more media attention to public relations, advertising and marketing campaigns because of who they are. Contacting, negotiating and working with celebrities, however, can require critical research and an in-depth understanding of the consumer/brand/celebrity perspectives in order to maximise the potential celebrity partnership. Here are some tips to and also some guidelines that …

A new take on an old technique.

Insight by Michael MacRitchie Celebrity endorsements are not a new idea. Brands have been using this for years to set themselves apart from their competition. Big name celebrities have been able to demand crazy money to endorse products across the globe. Virgin Mobile, a challenger brand in the Australian market, stumbled across an interesting insight. The offspring of celebrities often live an innocuous …

Why Entertainment Can Be Better Than Sport….

I picked this article up from Waterfront Marketing where Sean Pickwell shares his insight into the controversial issue of ‘why entertainment can be better than sport’. The complete article can be found on Waterfront page here Or if you read on…the article is below as well; I struggled with writing this article as we have developed strategies, and partnered many big …

Louis Vuitton taps Muhammad Ali

News by Michael MacRitchie Muhammad Ali has been revealed as the latest star of Louis Vuitton’s ‘Core Values’ campaign.  Ali, who was crowned ‘Sportsman of the Century’ by Sports Illustrated in 1999, was photographed by Annie Leibovitz at his home in Arizona, watching one of his grandsons who wears a pair of boxing gloves. The tagline reads: “Some stars show you the …

The changing face of Beliebers.

Article by Andrew Howie In a world where the career of a musician can live or die by a single vote from a viewer, or the opinion of a washed up has been panellist, a new generation of performers are taking the world by storm. They are young, talented in their own right, and in control of their image and …

Comedy is ‘healthy’ for your brand ;-)

An insight by Michael MacRitchie Reasons why comedy is good for you. 1. Laughter boosts your immune system 2. Laughter improves your social life. 3. Laughter boosts your sex life! (yes look it up) 4. Laughter gives you a mini-work-out (ever laughed so hard it hurt?) 5. Laughter helps you lose weight! (yes look it up) We held the Emerge …