MGI Brokers Deal for Jessica Alba and JORYA

News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …

Want to work with a celebrity? Work with celebrity marketing specialist.

  An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …

Avoid the most common pitfalls of celebrity endorsements

  By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …

Hollywood Stars Promote ‘Captain America’ in Beijing.

  Scarlett Johansson and Samuel L. Jackson are Hollywood’s latest red-carpet envoys to China. They’re among the actors promoting an export from the U.S. — Walt Disney Co. (DIS)’s “Captain America: The Winter Soldier” — at an event at a shopping mall in Beijing today as American movie makers continue to experiment with ways to penetrate the massive Chinese market. Disney is marketing …

The Celebrity As Product :

News By Paloma Garcia-Forte  I picked this article on ”The New Yorker”.  The article can be found on this link if you click here or it is just below as well. If you’ve been dying to lunch with Mike Tyson before watching his one-man performance from the front row, you may be in luck. IfOnly, a Web site run by the San Francisco …

Justin Timberlake Manager Johnny Wright on Secret Plans Around ‘20/20 Experience;

News by Justine GOLDZAHL I picked this article on  “BillboardBiz”.  The article can be found on this link if you click here or part of it is just below as well. Justin Timberlake has a rare ability to seem to be everywhere without actually being in that many places. In a way, the marketing around his new album, The 20/20 Experience – …

What’s Up With Those Chinese Tour Buses at Barneys in Beverly Hills? (The Hollywood Reporter)

 News by Justine GOLDZAHL MGI was interviewed by Merle Ginsberg from The Hollywood Reporter. The complete article can be found  if you click here or just below; With China’s luxury market hovering at $50 billion (according to Bomoda, a company focused on Chinese luxury consumers), it was only a matter of time before its mighty presence spilled over onto Rodeo Drive and at …

Clash in Cotai November 23rd Venetian Macao

  News By Inusa Dawunda Jr. Come November 24, the eyes of boxing fans will be trained on the Cotai Arena at the Venetian  in Macao, the venue for what organizers say will be the biggest professional boxing match ever held in China. Top Rank is promoting the “Clash in Cotai”   with boxing superstar Manny Pacquiao fighting Mexican-American Brandon Rios in the …

From China to New York Runways (The Wall Street Journal)

News by Justine GOLDZAHL MGI was interviewed by Jason Chow from The Wall Street Journal. The complete article can be found  if you click here or just below; Chinese tour operators have spent the week squiring wealthy tourists from China to fashion shows and shopping sprees around New York, reflecting China’s growing clout among brands seeking to reach new shoppers. …

Too Popular for Their Own Good: China Restricts TV Singing Competitions

  News by Justine GOLDZAHL I picked this article on “The Atlantic” which looks at Chinese regulatory control on popular entertainment singing competitions.  The article can be found on this link if you click here or it is just below as well. Last year, the popular television show The Voice of China dominated chatter on social media, edging out the case of Bo Xilai, a political …

Change in culture in wake of Rihanna T-shirt lawsuit case.

  I picked this article up from Liverpool Daily post- the complete article can be found if you click here or just below as well; RETAILERS using celebrity endorsements to promote their products have been bolstered by  a series of court judgments, a Liverpool-based commercial lawyer has claimed. Cases like pop star Rihanna’s recent lawsuit against Topshop for the unauthorized use …

MGI LAUNCHES ULTIMATE EXPERIENCES- IN CHINA!

News By Michael MacRitchie MGI Entertainment has just announced the launch of a new business unit called “Ultimate Experiences” A service for VIP’s who are looking for access to the most sought after  events, award shows, experiences & film premieres- We are now in a position to offer you exclusive VIP access to 50 unique experiences including;  the Grammy’s, Hollywood film …

Robux Generator is certainly taking care of large numbers of platforms

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Phantom of the Opera is coming to China!

News by Michael MacRitchie MGI Entertainment and W Squared Live today announced a commercial partnership in conjunction with The Phantom of the Opera’s Shanghai run from December 3rd 2013 to January 26th 2014. Acting on behalf of the production, MGI Entertainment will be responsible for business partnerships connecting major brands with unique and powerful opportunities, guaranteed to “send shivers down your spine.” …

CHINA’S FAVOURITE INTERNATIONAL CELEBRITIES

I picked up this article from Ad Age where Anita Chang Beattie discusses which Western celebrities are the most popular in China.  The article can be found here Or if you read on below; It’s probably not a huge surprise to learn that Kobe Bryant is a top foreign celebrity among consumers in basketball-crazy China. But what about Audrey Hepburn …

What Makes a Good Chinese Celebrity Endorser

An article from Red Luxury Western brands have found another way to break into the Chinese market: they are using the most influential Chinese stars to endorse their products. Labels as diverse as McDonald’s and Hugo Boss have benefited from the trend. Chinese celebrities also benefit from doing endorsements as their star power rises with the association. “In the China …