Will Pan’s First Concert Tour To Australia – Alpha Coming Home


Will Pan, a Taiwanese-American hip-pop icon, is coming to Australia for the first time with his concert tour – Alpha Coming home – in April 2020.

MGI is working with ConnectX, a leading Chinese media and event agency and Warner Music to bring Will Pan’s concert tour to Australia.

Will Pan has published 11 albums and won more than 100 music awards in China, Hong Kong and Taiwan. As one of the most popular millennial singers, Will is an icon for hip-pop and fashion with a deep influence on the post-80s and 90s generation.



Starting from 2017, Will Pan was invited to be the celebrity producer and judge in the phenomenal hip-hop talent show The Rap of China for three consecutive seasons. The Rap of China has been credited for making hip-hop widespread and mainstream in mainland China. Will’s unique hip-pop spirit has also recently won the love of young Chinese fans. Based on the latest data of Baidu index, there are around 28.5 million related results on Will Pan to date. Additionally, Will has more than 27 million Weibo followers with high engagement.

This will be Will Pan’s first concert tour bringing his great performance and iconic style to his fans of the southern hemisphere. Will Pan will have 2 stops in Australia. He takes the stage in Sydney on 3 April 2020 and in Melbourne on 5 April 2020.

Kevin Zhang, general Manager at ConnectX, said, “We are delighted to bring Will Pan to Australia. We aim to deliver a memorable show to his audience in the southern hemisphere.”

The sponsorship plan of Will Pan – Alpha Coming Home Concert Tour Australia has launched. Not only is it an excellent resource for exposure for a brand but the concert series is an excellent way to entertain and acquire customers

MGI has previously executed celebrity, influencer and sponsorship campaigns with artists; Beyonce, Celine Dion, Zhang Ziyi, Brad Pitt, Li Bingbing, Fan Bingbing, Sunny Wang, Godfrey Gao, Kobe Bryant, Jay Chou, Karen Mok, Jessica Alba,   Jay Chou, Andy Lau, Beyonce, David Beckham, Ronaldinho, and many Chinese influencers and KOL’s transactions.