Sydney: 12.05.2022
Teaming up with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support general health and wellbeing. A global pandemic has enabled people to slow down and pay attention to their body by regularly exercising and taking supplements to maintain their physical health, suggesting a collective movement towards a lifestyle focussed on health and wellbeing.
Anthogenol®️ contains the patent grape seed extract (Masquelier’s ® Original OPCs), a powerful antioxidant to support cardiovascular system health, blood capillary health, support collagen formation, support skin, hair and nail health, support eye health and relieve symptoms of mild varicose veins.
Ian Thorpe talks about the importance of maintaining physical health and the benefits of antioxidants reflecting on how Anthogenol®️ helps people to operate at its best.
“As we age, the importance of our health becomes more apparent. If we can do something to help improve ourselves and our lives, it is something we should be doing. I have come across Anthogenol recently and I’d love everyone to look it up.“
The presence of powerful antioxidants reduce free radicals formed in the body, providing antioxidant support from the inside-out.
Research has shown that Masquelier’s®️ Original OPCs in Anthogenol can be incorporated into the diet to provide antioxidant support by reducing free radicals formed in the body. Now, by teaming up with one of the Australian’s most well-known Olympians Ian Thorpe, Anthogenol®️ demonstrates its ongoing approach to scientific research to provide a greater benefit in maintaining general health and wellbeing.
Anthogenol®️ is formulated using premium ingredients and can be taken by those across all stages in life. Assisting with healthy bone mineralisation, healthy joint cartilage growth and blood vessel health, it is also suitable for young adults and athletes.
Furthermore, the product is free from wheat, sulfites, gluten, yeast, animal products, lactose, soybean, sugar, artificial colours or preservatives, making it suitable for vegetarians, vegans and those with dietary restrictions.
The campaign with Ian Thorpe is one of many campaigns MGI has organised with sport celebrities, aligning brands with a sport hero as an ambassador. Michael MacRitchie, founding partner of MGI Entertainment and the Executive Producer for the campaign expressed excitement with the collaboration stating, “health and wellness, both physical and mental, are increasingly more important, we are excited to work with Anthogenol®️ and with Ian Thorpe.”
- Exec Producer: Michael MacRitchie
- Director:Byron Keane
- Agency Producer: Anna Northwood
- Director of Photography: Louis C Brandt
- Production Assistant: Erinn Branagh
- Editor: Byron Keane
- Gaffer: Nick Waters
- 1st AC: Josiah Atkins
- Sound: McCrocodile Audio
- H&MU: Amanda Duque.
The campaign launched on TV, social media and points of sale May 1st, 2022
ENDS
About Anthogenol®️
Anthogenol® utilises 70 years of research to work at a cellular level to protect the body from damage caused by free radicals. Anthogenol® capsules contain clinically-proven antioxidant OPCs to support cardiovascular system health, blood capillary health, support collagen formation, support skin, hair and nail health, support eye health and relieve symptoms of mild varicose veins. The unique formula enables customers to look and feel younger, harnessing full-body antioxidant support from the inside out.
About Ian Thorpe AM
Ian Thorpe is one of Australia’s greatest Olympians, who won five Olympic Gold medals at the Sydney 2000 Olympics and was recognised as the Young Australian of the Year, following his Olympic performance. Ian won a total of eleven World Championship Gold Medals, and was named the Swimming World Swimmer of the Year four times. Ian established a charity in 2000 called Ian Thorpe’s Fountain for Youth, which worked with Indigenous children with a focus on health and education. Ian received the Human Rights Medal in 2012 for his work fighting for better services for Indigenous Children. Ian has also sponsored a school in Beijing for orphaned children with disabilities and is now Patron and Board Member for frontline youth mental health service Reachout.
About MGI Entertainment
Founded in 2010, MGI is the Asia-Pacific’s leading entertainment, content and marketing agency and have previously produced campaigns with David Beckham, Kobe Bryant, Brad Pitt, Chloe McCardel, Ronadinho, Beyonce, Andy Lau, Zhang Ziyi and many other celebrities and Key Opinion Leader campaigns. Focusing on Sports, Health, Food, Fashion and Entertainment, MGI delivers strategic and creative partnerships for brands and individuals.
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