CLIENT
Hennessy / Linx Club
OBJECTIVES
To expand B.o.B’s popularity and presence in the Chinese market while creating a high-impact entertainment experience that aligned Hennessy with an internationally recognised artist and Shanghai’s premium nightlife scene.
SERVICES DELIVERED
MGI leveraged its extensive network and industry relationships to negotiate and secure the performance at Linx Club, managing the event partnership between B.o.B, Hennessy and the venue. MGI also coordinated logistics and security to ensure a seamless experience for the artist, sponsor, venue and guests. The event was completely sold out and was regarded as a great success by all parties involved.
