//ABOUT MGI

About

MGI

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MGI Entertainment is built around one simple idea: culture creates connection.

Working across entertainment, talent, media and brand partnerships, we create experiences, collaborations and opportunities that bring audiences closer to the personalities and stories shaping today’s cultural conversation.

MANAGING DIRECTOR & FOUNDING PARTNER

Michael MacRitchie

Michael has over 15 years of experience in media, entertainment and celebrity partnerships.

He has led more than 50 campaigns across sport, music, influencers and celebrity talent, generating over USD 100 million in sales for clients.

His award-winning work has been featured in The Wall Street Journal, The Hollywood Reporter and China Daily. Outside MGI, Michael enjoys fine wine, rugby and Balderdash.

Michael MacRitchie

//The Team

Meet

The people behind MGI.

A multidisciplinary team bringing strategy, production and partnership expertise together across every MGI campaign.

Tess Hong
Tess Hong
Operations Manager
Tess keeps every campaign running seamlessly, connecting brands, talent and teams with incredible organisation and attention to detail.
An Lee
An Lee
Director Production
An Lee is a visual creative who loves engaging in challenging projects, from filming documentaries for KOLs in Asia to filming.
Betty Wang
Betty Wang
Business Consultant
Betty supports our MGI Ultimate Experiences. She has previously been the head of sponsorship at Ticketmaster China.
Rob Pringle
Rob Pringle
Marketing Consultant

Rob combines strategic thinking with marketing expertise to help campaigns connect with the right audiences.

Adam
Adam O’Neill
Digital Marketing Director
Adam combines strategic leadership with digital expertise to help brands grow through smart marketing and innovation.
Killy Qin
Killy Qin
Senior Project Director
Killy has executed and managed over 80 celebrity and KOL campaigns for the China market including campaigns with Brad Pitt,…
Nic Hallberg
Nic Hallberg
Business Development Manager
Nic builds genuine relationships and uncovers new opportunities, connecting people with ideas that make an impact.
Shen Jiahui
Selina
Digital Marketing
Selina was born in China and has been in Australia for 7 years. She has rich experiences in digital marketing, PR, advertising &…
Al Di
Al Di
Entertainment Consultant

Al brings decades of entertainment expertise and an unmatched network of global industry relationships.

Byron Keane
Byron Keane
GM Content
Byron creates beautiful content that captures attention, evokes emotion and brings every story to life.
Feina Zheng
Feina Zheng
Project Director
Before joining MGI, Feina held senior marketing, sales and business development roles at Adidas and Max Mara.
Tee Hoang
Tee Hoang
Marketing Assistant
Tee brings enthusiasm, creativity and fresh ideas while supporting campaigns with energy and a can-do attitude.
Anna Northwood
Anna Northwood
Strategy Manager
Anna makes everything look beautiful, turning ideas into engaging presentations, brands and creative experiences while keeping projects organised and moving forward.
Lixu (Kaka) Tang
Lixu (Kaka) Tang
Creative Director
Kaka transforms creative concepts into standout campaigns with bold thinking, impeccable style and artistic vision.
Vivian Wang
Vivian Wang
Social Media Director
Vivian Wang, an entrepreneurial dynamo, has immersed herself in Australia’s creative industry for over a decade.
Craig Rosenthal
Craig Rosenthal
Creative Producer and Co-Founder of GongCo
Craig is the creative mind behind numerous award-winning campaigns, a seasoned screenwriter, and a firm believer that great ideas require a little thought before they become great work.
Wind Chan
Wind Chan
Designer
Wind Chan is a multidisciplinary designer bringing bold ideas to life through visual storytelling, brand identity and creative design at MGI.
Sophie Blue
Sophie Blue
PR & Communications Partner

Award-winning PR specialist with 25+ years shaping stories and building brands. At MGI, Sophie turns great ideas into conversations that get noticed.

Sonia Li
Sonia Li
Senior Project Director
With 25 years across Asia and global markets, Sonia brings senior experience from Leo Burnett, Edelman and Fortune 100 brands to MGI.
Ann Wang
Ann Wang
Director, MGI | Co-Founder, Gong Co
Ann helps brands cross cultural borders without getting lost in translation. A natural connector, she thrives on stage, in the boardroom and on the soccer pitch.
Landon Maxwell
Landon Maxwell
Filmmaker & Creative

Landon makes things people actually want to watch. A filmmaker with an instinct for story, character and the unexpected, he brings a cinematic edge to everything he creates.

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