// Strategic Campaigns & Product Placement

Geely Guinness World Record

OVERVIEW

MGI developed and executed a campaign around Geely's Guinness World Record achievement, demonstrating the exceptional fuel efficiency of its hybrid technology during the Sydney to Melbourne drive. The campaign generated widespread national media coverage while reinforcing Geely's leadership in next-generation mobility.

CLIENT

Geely

OBJECTIVES

To increase consumer confidence in hybrid technology, overcome range anxiety and position Geely as an innovative automotive brand in Australia.

SERVICES DELIVERED

MGI developed the campaign strategy, managed media engagement, coordinated the record attempt and delivered an integrated PR campaign that generated significant national exposure.