// STRATEGIC CAMPAIGNS & PRODUCT PLACEMENT
Fan Bingbing × L'Oréal Paris
OVERVIEW
MGI partnered with L’Oréal Paris and Mindshare to secure actress Fan Bingbing for an integrated digital campaign centred around the Cannes Film Festival. Fans received personalised voice messages and exclusive behind-the-scenes content from the red carpet, creating a highly engaging social commerce experience.
CLIENT
L’Oréal Paris
OBJECTIVES
To increase brand engagement, grow L’Oréal’s social audience and drive e-commerce sales through an innovative celebrity-led digital campaign.
SERVICES DELIVERED
MGI secured the celebrity partnership and supported the strategic development and execution of the campaign, integrating social media, digital engagement and celebrity content to maximise audience participation and commercial results.
Project media.
