Celebrity Partnerships

MGI developed and delivered an integrated promotional campaign that brought together global rock band Linkin Park and Chevrolet, creating a unique fan engagement experience that elevated both the concert and the automotive brand. The campaign combined experiential marketing, consumer activation, and live entertainment to generate excitement before the event and strengthen brand connection.

MGI delivered the first-ever mainland China concert by global music icon Beyoncé, bringing one of the world's biggest performers to Chinese audiences as part of The Beyoncé Experience world tour in 2007. The event marked a significant milestone in the country's live entertainment industry, introducing a major international touring production to the Chinese mainland for the first time.

MGI secured actor Daniel Craig as the global face of DENZA, supporting the brand's international expansion across Europe, Latin America, the Middle East and Africa. The partnership positioned Daniel Craig at the centre of DENZA's global marketing campaign, appearing across television commercials, advertising and key launch assets for the brand's flagship vehicles.

MGI secured David Beckham in a three-year endorsement partnership with Jaguar for the Chinese market. Beckham became the face of multiple vehicle launches, appearing across television, print and digital campaigns photographed by renowned fashion photographer Peter Lindbergh.