Social Media and Content Production

MGI secured internationally acclaimed pop-rock band Maroon 5 for a live performance in Shanghai, delivering a high-profile concert that attracted fans from across the region. The event combined world-class entertainment with an innovative promotional campaign designed to maximise audience engagement and ticket sales.

MGI Entertainment managed the social media presence for Crown Sydney, creating premium lifestyle content that showcased the property's luxury accommodation, dining, entertainment and hospitality experiences across digital platforms.

MGI Entertainment developed a long-term content partnership between chef and television personality Silvia Colloca and D'Orsogna, producing more than 80 recipe videos over a three-year collaboration. The campaign combined premium content production with digital marketing to strengthen brand engagement.

MGI Entertainment produced a premium television commercial for Norco's Cape Byron range, capturing the brand's connection to the Northern Rivers lifestyle and its commitment to quality, locally sourced dairy. Designed to reflect the brand's premium positioning, the campaign combined cinematic storytelling with beautiful coastal visuals to create an aspirational brand experience. The Cape Byron range celebrates Norco's Byron Bay heritage while showcasing products made with fresh milk and cream from local farms.