Strategic Campaigns & Product Placement

MGI delivered the acclaimed "Sarah Brightman in Concert with Orchestra" tour across Asia, bringing the internationally renowned soprano and recording artist to audiences in Japan, Macau, Hong Kong, and South Korea. Known for her powerful vocals and theatrical performances, Sarah Brightman's collaboration with leading orchestras created a unique fusion of classical music, contemporary performance, and live orchestral artistry.

MGI brought Grammy Award-winning singer, songwriter, and pianist John Legend to China for concert tours in 2011 and 2018, delivering unforgettable live performances for audiences in Shanghai. Renowned for his soulful voice, exceptional musicianship, and global appeal, John Legend's concerts represented a significant addition to China's growing international live entertainment landscape.

MGI developed and executed a campaign around Geely's Guinness World Record achievement, demonstrating the exceptional fuel efficiency of its hybrid technology during the Sydney to Melbourne drive. The campaign generated widespread national media coverage while reinforcing Geely's leadership in next-generation mobility.

MGI partnered with L'Oréal Paris and Mindshare to secure actress Fan Bingbing for an integrated digital campaign centred around the Cannes Film Festival. Fans received personalised voice messages and exclusive behind-the-scenes content from the red carpet, creating a highly engaging social commerce experience.