MGI delivered an exclusive VIP event for Nike centred around NBA legend Kobe Bryant, hosting an unforgettable private boat event attended by high-profile guests including Yao Ming and leading personalities.
CLIENT
Nike
OBJECTIVES
To create a premium hospitality experience that strengthened Nike’s relationships with VIP guests while showcasing the brand through an exclusive celebrity-led event.
SERVICES DELIVERED
MGI managed event planning, celebrity hospitality, guest management and VIP experiences, delivering a high-profile activation that led to an ongoing relationship managing Nike’s exclusive celebrity events.