As the days start getting longer and the temperatures begin to rise, summer begins to signal its intents. And with the arrival of summer comes a new series of beer commercials. Within the Australian domestic market, there are three big players. Carlton, VB and Tooheys New. All three go punch for punch each year trying to out-do each other with campaigns.
The war has seen campaigns such as ‘The Big Ad’, ‘Made From Beer’, ‘The Beer Economy’ and ‘Tall Men’ go to air, many of which have gone on to win awards at various shows around the world.
Carlton lead the charge this year with a great commercial that celebrates life in slow motion. Featuring a series of funny moments, this commercial was shot using the slow motion cameras we have come accustomed to when watching sport. The cameras they use to show cricketers and tennis players hitting the ball and cars going around corners, really really slow. I love the look for approval at the very end.
Here is the commercial:
VB take a different approach to their ads. Traditionally they take the piss out of metrosexuals. Looking back at their campaigns from past years, they take a dig at them at some point. Their commercial for this year take aim directly at fun boys and takes them down. Whether it is a guy who buys fruity cocktails, or over-moisturizes his hands, if you have lost touch of your blokey side, expect to appear in their commercial.
Take a look at the genius here:
Both are great campaigns. When you watch them back to back, it’s a bit uncanny how similar they feel.
None the less, still great work. Not sure either top these two all time greats: