// Celebrity Partnerships

Daniel Craig × DENZA

OVERVIEW

MGI secured actor Daniel Craig as the global face of DENZA, supporting the brand's international expansion across Europe, Latin America, the Middle East and Africa. The partnership positioned Daniel Craig at the centre of DENZA's global marketing campaign, appearing across television commercials, advertising and key launch assets for the brand's flagship vehicles.

CLIENT

DENZA

OBJECTIVES

To elevate DENZA’s global brand positioning through a premium celebrity partnership while building awareness and credibility as the brand expanded into international markets.

SERVICES DELIVERED

MGI managed the celebrity procurement and partnership strategy, negotiating the endorsement and overseeing collaboration between the brand, talent representatives and campaign stakeholders. The partnership formed the centrepiece of DENZA’s international launch campaign across multiple markets.