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Norco Cape Byron TVC

OVERVIEW
MGI Entertainment produced a premium television commercial for Norco's Cape Byron range, capturing the brand's connection to the Northern Rivers lifestyle and its commitment to quality, locally sourced dairy. Designed to reflect the brand's premium positioning, the campaign combined cinematic storytelling with beautiful coastal visuals to create an aspirational brand experience. The Cape Byron range celebrates Norco's Byron Bay heritage while showcasing products made with fresh milk and cream from local farms.
Norco Cape
CLIENT

Norco

OBJECTIVES

To create a premium television commercial that elevated the Cape Byron brand, strengthened consumer awareness, and positioned the range as a luxury Australian ice cream inspired by the beauty and lifestyle of Byron Bay.

SERVICES DELIVERED

MGI managed the creative production of the television commercial from concept through to final delivery, producing visually engaging content that highlighted the brand’s premium quality, provenance and coastal identity. The campaign delivered high-end visual assets designed for television and digital channels, helping reinforce Cape Byron’s position as a premium Australian lifestyle brand.

MGI watermark