October 2007

Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand.

Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years.

In a recent statement to the Associated Press, the newly single artist said, “It is not an endorsement deal. This is something that will have my daily attention.” For that kind of serious cash, it certainly should.

After some rumours, it’s official: Anne Hathaway is the new face of Lancôme.

Anne hasn’t made a statement yet, but Lancôme president Odile Roujol said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.”

So what does this mean? More likely than not, you’ll see a lot of ad campaigns and commercials featuring Anne—and if her fans are lucky, she’ll do some in-store meet-and-greets. I think she’s a good fit. What about you?