An insight by Michael MacRitchie

You are organizing a big event. It can be an a charity fundraiser or a rock festival or a film project. To organize any event or produce any entertainment you require sponsorship money. And where will the money come from? It comes mostly from brands and corporate who are interested in aligning with the entertainment property.

Importance of sponsorship

• We all know that sponsorship is integral for the launch of any event. In China preparing for a large scale event means that Sponsorship revenue is of paramount importance because there is still a gap between the numbers of people purchasing tickets vs people ‘receiving’ the tickets as a form of gaunxi (relationship building) therefore loosing out on potential profits/additional ticket revenue.
• Without the marketing dollars it is often challenging to get the event off the ground or there is not enough revenue to execute a memorable event.
• Read the rest of this entry »