MGI has operated as a facilitator of sponsorship deals for the last 10 years. Whether this is with large scale media projects, blockbuster sporting events like the Olympics or Soccer World Cup, celebrity music endorsements and sponsorships with people like Linkin Park, Beyonce, Celine Dion, and Sarah Brightman, or TV & Media sponsored programming around China.  MGI brings strategic insight, structured planning and creative solutions into the sponsorship process.

Why sponsorship in China? The average of sponsorship spending in China is increasing annually. Media advertising costs are increasing on an average of 34% each year in China. The number of high profile, quality events are expanding the understanding of sponsorship marketing amongst Chinese companies.

The MGI team in China specializes in assisting companies to build brands and maximize sales through leveraging sponsorship programs across sport, entertainment and media. Programs can either be tailored to specific business needs or delivered through pre-existing sporting or entertainment properties.