Objective
Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company)
Strategy
- Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia.
- Design an interactive video game with Touch media where consumers receive all the necessary and player stats)
- Create sweepstakes overlay for tickets to Opening Day.
- DELL branded monitors court side.
Results
For more information, please contact MGI Entertainment.