USA Pre-Olympic Basketball Games



Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company)


  • Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia.
  • Design an interactive video game with Touch media where consumers receive all the necessary and player stats)
  • Create sweepstakes overlay for tickets to Opening Day.
  • DELL branded monitors court side.


For more information, please contact MGI Entertainment.