USA Pre-Olympic Basketball Games

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Objective

Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company)

Strategy

  • Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia.
  • Design an interactive video game with Touch media where consumers receive all the necessary and player stats)
  • Create sweepstakes overlay for tickets to Opening Day.
  • DELL branded monitors court side.

Results

For more information, please contact MGI Entertainment.