I found this article on Octagon first Call site which I think is quite interesting…
In honor of Tiger Woods’ first public statement since his Thanksgiving Day scandal, we’ve taken a look back at four past stars who’ve previously struggled through controversy and become marketable again.
- Charles Barkley: A little over a year ago, the former NBA star was arrested for drunk driving charges and was allegedly picking up a prostitute. While he was suspended from his duties as a commentator on TNT for 2 months, he made a quick return to TV, as did his T-Mobile spots. He is now the newest face of Taco Bell, with his commercial airing during Super Bowl XLIV.
- Kim Kardashian: The deals keep rolling in for this reality TV star who first came to fame when private home videos were leaked to the public. She is now one of the hottest marketing names out there, with her own perfume, a fashion line with Bebe and other deals including Carl’s Jr. and QuickTrim.
- Magic Johnson: Despite announcing that had become HIV positive due to innumerable extramarital affairs, Magic Johnson is among the most marketable celeb athletes today. He recently partnered with AON to promote economic opportunity for minority businesses and has been featured in commercials for Rent-A-Center, Jackson Hewitt and even promotes safe sex through the AHF/Magic Johnson HIV Testing Tour.
- Kobe Bryant: After being accused of rape, Kobe has bounced back with a roster of endorsements including Nike, VitaminWater, Nubeo watches and Guitar Hero.
Unlike some of the above, the public had come to believe that Tiger was a clean-cut, ‘family man’… so his unexpected discovery could make it even more challenging to bounce back from. Time will tell if he can bounce back from this and come back as a marketable personality again.