An insight by Andrew Howie
As a young boy growing up, my wall was covered in posters of women. It seems to be a rite of passage for all males as they negotiate through the mine field that is puberty.
Whilst some of these photos were merely old pages from Sports Illustrated calendars or pseudo-famous women from sports mags, there were a few truly iconic sirens. Women who were classically beautiful.
And they were beautiful in the days before air-brushing and other such trickery. I am talking about Sophia Loren, Farrah Fawcett, Cindy Crawford, Claudia Schiffer and Elle Macpherson, just to name a few. I am sure that every man has a list of their own. Their top 5.
These women birthed the term ‘supermodel’. So hot were they, the term model just didn’t do them justice.
And along side these iconic women came iconic brands. Brands that would unashamedly depict beautiful women, such as Campari. I still remember with fond admiration the Campari calendars. More recently featuring Salma Hayek and Eva Mendes. New age beauties comfortable in their heritage and beauty. Women that ooze sex, without needing to say it.
For me, that is what it is about. It is about women who walk in to a room and demand attention. Not through making a scene. But rather through their presence.
There are too many attention grabbers these days. Women who can’t get out of a car with their legs closed. Women who wear outfits so tight or skimpy that parts fall out. Women who feel the need to film their bedroom exploits.
No man wants to take that home to meet mother.
Truly iconic women, the type that women want to be, and men want to be with, are the understated beauties. The women who make an outfit come to life. The one’s that girls pretend to be when they dress in their mother’s clothes.
It is these women who go down in history as the classic beauties.