BYD Group has announced a landmark global campaign for its premium new-energy vehicle brand, DENZA, fronted by internationally acclaimed British actor Daniel Craig—marking a defining moment in the brand’s international expansion.
Facilitated and produced by MGI Entertainment, the high-profile partnership brings together one of the world’s most recognisable actors with a next-generation automotive brand at the forefront of sustainable luxury mobility.
As DENZA prepares to enter key markets across Europe, Latin America, the Middle East, and Africa, the collaboration signals a bold step in positioning the brand on the global stage, driven by a unique blend of cutting-edge technology and European-influenced design.
Daniel Craig will serve as the face of DENZA, featuring across international marketing campaigns, including television commercials and key brand assets supporting the rollout of its flagship models.
“This partnership represents the convergence of global talent and future-focused innovation,” said Nic Hallberg, Head of Partnerships at MGI Entertainment. “Daniel Craig brings a timeless sense of strength and elegance, perfectly complementing DENZA’s vision for premium electric mobility. We are proud to have structured and delivered a collaboration of this scale as DENZA steps onto the global stage.”
Craig will headline campaigns for key vehicles including the DENZA Z9 GT shooting brake and the DENZA B8 plug-in hybrid SUV, reinforcing the brand’s positioning at the intersection of advanced engineering, performance, and refined design.
The partnership represents a significant milestone for DENZA as it builds toward its first European model launch, with the debut of the Z9 GT scheduled for 8 April 2026 at the iconic Palais Garnier opera house in Paris.
BYD Executive Vice President Stella Li commented:
“Daniel Craig represents a powerful combination of strength, sophistication and authenticity. Those qualities resonate deeply with what DENZA stands for. As we bring the brand to the world, we are proud to welcome an actor whose presence and character reflect the spirit of DENZA. Together, we want to show how technology, design and emotion can come together to create a new vision of premium mobility.”
As the world’s first premium automotive brand devoted exclusively to new-energy vehicles, DENZA is redefining sustainable luxury through innovation, performance, and design excellence.
MGI Entertainment continues to position itself as a leader in creating impactful global partnerships, connecting brands with world-class talent to deliver culturally relevant and commercially powerful campaigns.
About DENZA
DENZA is the premium automotive brand of BYD, dedicated exclusively to new-energy vehicles and redefining the future of sustainable luxury mobility. Combining advanced electric and hybrid powertrain technology with refined, European-influenced design, DENZA delivers a seamless fusion of performance, innovation, and elegance.
With a growing portfolio that includes the Z9 GT shooting brake and B8 plug-in hybrid SUV, DENZA is positioned at the forefront of next-generation automotive design and engineering. As part of its global expansion strategy, DENZA is entering key international markets across Europe, Latin America, the Middle East, and Africa.
About MGI Entertainment
MGI Entertainment is a global creative and entertainment agency specialising in celebrity partnerships, brand strategy, and the production of high-impact campaigns and experiences. The company works with leading brands and talent to create meaningful connections that drive global visibility and engagement. MGI has produced high-profile collaborations including Brad Pitt x Cadillac, David Beckham x Jaguar, Jessica Alba x JORYA, Beyoncé x Pernod Ricard, Jay Chou x LOTTE Duty Free, and Li Bingbing x Gucci.