Globally, firms have been juxtaposing their brands and themselves with celebrity endorsers. Some successful ongoing global endorsements are as follows: •Celebrity endorsements have been the bedrock of Pepsi’s advertising. Over the years, Pepsi has used and continues to use a number of celebrities for general market and targeted advertising, including Shaquille O’Neal, Mary J. Blige, Wyclef Jean, and Busta Rhymes, who did a targeted campaign for their Mountain Dew product. •George Foreman for Meineke. He has also sold more than 10 million Lean Mean Fat– Reducing Grilling Machines since signing with the manufacturing company. •James Earl Jones for Verizon and CNN. •Nike golf balls, since the company signed Tiger Woods in 1996, have seen a $50 million revenue growth. Nike’s golf line grossed more than $250 million in annual sales. In 2000 he renegotiated a five-year contract estimated at $125 million. •Other successful endorsements like Nike—Michael Jordan, Dunlop—John McEnroe, Adidas—Prince Naseem Hamed, and so on. •Venus Williams, tennis player and Wimbledon champion has signed a five-year $40 million contract with sportswear manufacturer Reebok International Inc