D’Orsogna sought to boost brand presence and consumer engagement by highlighting the versatility and quality of its products through engaging content.

MGI Entertainment secured a three-year partnership with Silvia Colloca, creating over 80 recipe videos. The strategy included:

– Authentic Recipes: Showcasing Silvia’s Italian-inspired, easy-to-follow recipes.
– Engaging Content: Producing visually appealing and informative videos.
– Wide Distribution: Sharing videos across social media, D’Orsogna website, and cooking channels.

– Increased Visibility: Significant rise in brand visibility on digital platforms.
– Higher Engagement: Authentic content led to strong audience engagement.
– Sales Growth: Boost in sales attributed to Silvia’s credible endorsement.
– Content Library: Creation of over 80 high-quality recipe videos for future use.
– Brand Alignment: Reinforced D’Orsogna commitment to quality and culinary excellence.

In 2023, LOTTE DUTY FREE sought to enhance its brand visibility and connect with a Chinese audience in Australia by collaborating with a prominent international artist. Jay Chou has sold more than 30 million albums since his debut to become the world’s most-streamed Asian artist, surpassing more than a billion streams, and performing to more than 10 million people globally.

He was named as one of China’s 50 most influential figures this century, one of the only three singers on a list dominated by politicians and corporate owners.

MGI Entertainment facilitated the partnership with Jay Chou, organizing concerts in Sydney and Melbourne. MGI handled negotiations, event coordination, and ensured seamless brand integration throughout the concerts. LOTTE also ran a promotion which enabled VIP clients to attend the concerts.

The concerts significantly boosted LOTTE DUTY FREE’s brand recognition in Australia, attracting large audiences and extensive media coverage, thereby strengthening its market presence and consumer engagement.

SHANGHAI TANG celebrated its 20th anniversary with a “China Fashion Chic” event at Shanghai Fashion Week Spring/Summer 2015. The event featured a mix of Chinese and Hollywood stars, including Academy Award-winning actress Nicole Kidman, to highlight the brand’s influence in fashion.

MGI Entertainment organized a city-wide celebration with exclusive runway shows and high-profile appearances. Nicole Kidman’s participation added star power, attracting global media attention.

The event was a major success, garnering extensive media coverage and reinforcing SHANGHAI TANG’s status as a leading fashion brand. The celebration effectively highlighted the brand’s cultural fusion and boosted its international visibility.

MGI aimed to promote healthy living and proper nutrition by leveraging Lleyton Hewitt’s athletic career and strong work ethic. They teamed up with Shi Shi, the top Chinese live-streaming KOL, for a VIP event at Tennis World.

MGI organized a VIP event featuring Lleyton Hewitt and Shi Shi, combining Hewitt’s expertise in sports with Shi Shi’s digital influence to highlight the benefits of nutrition and vitamins.

The event was highly successful, attracting significant media attention and audience engagement. It reinforced Hewitt’s association with health and fitness and showcased the effectiveness of strategic partnerships in promoting wellness.

MGI Entertainment was tasked with securing a high-profile celebrity to enhance brand visibility and drive sales for Niki’s Natural Wipes.

MGI secured Bindi Irwin, a prominent conservationist and media personality, as the brand ambassador. Bindi’s commitment to natural and sustainable living aligned perfectly with the brand’s values. The partnership launched with Bindi’s first Instagram post, designed to reach a wide audience and generate buzz.

The partnership was highly successful, with Bindi Irwin’s first Instagram post leading to sales worth 100,000 AUD. The endorsement significantly boosted the brand’s visibility and credibility, demonstrating the effectiveness of celebrity partnerships in driving consumer engagement and sales.

MGI Entertainment secured supermodel Karolina Kurkova for a PR campaign with The Sanya EDITION, highlighting shared values of health, beauty, and luxury through activities like early morning exercise, team building, and a cleanup event.

MGI facilitated Kurkova’s participation, aligning her persona with The Sanya EDITION’s brand. The campaign showcased their commitment to health, beauty, and sustainability, promoted through various media channels.

The campaign enhanced The Sanya EDITION’s visibility and reputation. Kurkova’s involvement attracted significant media attention, reinforcing the resort’s commitment to social values and luxury, and fostering a strong future collaboration.

MGI Entertainment was tasked with securing a high-profile artist to close the Booey Lehoo Concert, supporting Barack Obama’s 100,000 Strong Initiative. The goal was to create a memorable event with significant media attention.

MGI secured Will.I.Am, renowned rapper and Black Eyed Peas frontman, to headline the concert. His global appeal and energetic performance engaged the audience and drew attention to the cause. The event was strategically promoted to maximize media coverage.

Will.I.Am’s performance was a resounding success, attracting widespread media coverage and boosting the visibility of the 100,000 Strong Initiative. The concert drew a large audience, both in-person and online, amplifying support for the initiative and showcasing MGI’s capability in delivering impactful celebrity endorsements.

MGI Entertainment needed a high-profile celebrity for a multi-year campaign to highlight the Jaguar E-PACE’s driving experience and practicality.

MGI secured Ethan Ruan for a two-year deal, featuring him in promotional videos and a print campaign to showcase the E-PACE’s features and stylish design.

The campaign increased brand visibility and consumer interest, with Ethan Ruan’s involvement leading to widespread media coverage and a notable rise in sales inquiries for the E-PACE.

MGI Entertainment was tasked with securing a high-profile celebrity for GUCCI Fragrance, inspired by the Gucci Première couture collection debuted at the 2010 Cannes Film Festival. Conceptualized by Gucci Creative Director Frida Giannini, the fragrance aimed to evoke the mystique and elegance of Old Hollywood.

MGI secured Blake Lively as the brand ambassador. Her charm and modern appeal perfectly aligned with the fragrance’s image. The campaign included a high-profile launch event, exclusive interviews, and visually stunning advertisements featuring Lively, emphasizing both Old Hollywood glamour and contemporary allure.

The campaign achieved widespread media coverage and increased sales. Blake Lively’s endorsement significantly boosted the brand’s visibility and credibility, solidifying GUCCI Fragrance as a symbol of luxury and sophistication.

Particle Fever sought to elevate its brand image by collaborating with a high-profile fashion model for an impactful creative campaign.

MGI Entertainment secured supermodel Karolina Kurkova for Particle Fever, handling all aspects of the collaboration. This included negotiations, creative direction, and managing the photoshoot. MGI ensured the campaign aligned with Particle Fever’s brand identity and maximized its appeal.

The campaign featuring Karolina Kurkova significantly boosted Particle Fever’s brand visibility and prestige. The creative shoot received widespread acclaim, enhancing the brand’s image and attracting a larger consumer base.

MGI aimed to launch the Ronaldinho GSL (Global Street League), leveraging the star power of the iconic footballer to create a globally recognized street football league.

MGI Entertainment developed a comprehensive launch strategy for Ronaldinho GSL, which included organizing high-profile launch events, leveraging social media campaigns, and engaging with influencers and media partners. MGI also coordinated with local and international football communities to generate buzz and participation.

The launch of Ronaldinho GSL was a resounding success, garnering extensive media coverage and high levels of engagement from football fans worldwide. The league quickly gained popularity, establishing a strong brand presence and setting the stage for future growth and expansion.