James Scott & Stamford America

Basketball Global Mentorship & Influencer Campaign

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The Brief

The Stamford American School in Hong Kong requested a global mentor for their basketball workshop program.

MGI Solution

MGI Entertainment acquired the Shanghai Sharks basketball team coach, James Scott, to lead two free high-intensity basketball workshops.

MGI worked very closely with the Stamford American School to execute all elements of the partnership effectively.

Also a keen athlete, Inusa Dawuda (MGI PR Director) managed the project on the ground and ensured all the kids left with photos to remember the event by.

MGI Solution

MGI Entertainment acquired the Shanghai Sharks basketball team coach James Scott to lead two free high-intensity basketball clinics.

MGI worked very closely with the Stamford American School to execute all elements of the partnership.

Also a keen athlete, Inusa Dawuda (MGI PR Director) was also in attendance and on call to manage the project on the ground as well as take selfies with the kids.

Client Response

The seminar was a huge success with the students receiving a once and a lifetime mentoring experience from a world-class basketball coach.

The campaign was featured in the South China Morning Post, generating 10 million media impressions. Following the program, The Stamford American School experienced a 150% in participation sign-ups.

“Achieve more then you believe you can achieve”