VOSS Water • MGI Entertainment

The Brief

VOSS wanted to associate their product with stylish influencers and create a connection to “The taste of authentic life”.

MGI Solution

MGI worked with Wanda Reign, a French restaurant at Ruiki on the scenic Bund in Shanghai, to put on the perfect event for VOSS.

Distinguished influencers were brought to the event, each adding their unique take on how they integrate VOSS into their lifestyles. This included Reina Chen, who shared her cooking secrets on how she uses VOSS water to put soul into her food.

Others such as Kai Li Ma, Wu Shanshan and MGI PR Director Inusa Dawuda all added their angle on how VOSS is incorporated into their lives.

MGI Solution

MGI worked with French restaurant Wanda Reign at Ruiku on The Bund in Shanghai to put on an event for VOSS.

Notable influencers were brought to the event, each adding their unique take on how they integrate VOSS into their lifestyles. This included Reina Chen, who shared her cooking secrets and how she cooks with VOSS water to put soul into her food. As well as Reina Chen, Kai Li Ma, Wu Shanshan and MGI PR Director Inusa Dawuda all added their angle on how VOSS is incorporated into their lives.

Client Response

The event was a huge success. Strong connections were created between VOSS and the event’s creative guests.

Photos of the event, posted on social media platforms, generated 3 million impressions online creating huge exposure for the brand.