Wellness Retreat @ The Sanya EDITION

PR Campaign & Launch Event

michael

PR Campaign

MGI secured the serviced of Karolina Kurkova to do some PR work with the Sanya EDITION. Karolina Kurkova joined the Sanya EDITION team for early morning exercise, team building, and a cleanup. An initiative set up by the EDITION team. Karolina Kurkova & The Sanya EDITION both representative health, beauty & luxury.

Launch Event

On October 26th, Particle Fever a ‘functional chic’ sportswear brand hosted supermodel Karolina Kurkova at their flagship store’s grand opening event in Shenzhen. The event also featured music artist Qian Zheng Hao, and China’s men’s and women’s national rowing teams.

Launch Event

On October 26th, Particle Fever a ‘functional chic’ sportswear brand hosted supermodel Karolina Kurkova at their flagship store’s grand opening event in Shenzhen. The event also featured music artist Qian Zheng Hao, and China’s men’s and women’s national rowing teams.

Results

The campaign was a huge success.
Both parties have tremendous social values. We look forward to building this relationship.
Media exposure on Vogue, Cosmopolitan, Celebrity & Particle Fever social media accounts.

“88 Million media impressions in total.”