Brief
L’Oréal aimed to reinforce its brand image in China by leveraging the influence of a local celebrity and sought to amplify its presence at the Cannes Film Festival to align with its global prestige.
MGI Solution
MGI Entertainment secured Fan BingBing as the celebrity ambassador for L’Oréal in China, orchestrating various promotional campaigns and media engagements. Additionally, MGI coordinated L’Oréal’s activation at the Cannes Film Festival, ensuring high visibility through red carpet appearances, exclusive events, and strategic media coverage.
Result
Fan BingBing’s ambassadorship significantly enhanced L’Oréal’s brand appeal and consumer connection in China. The Cannes Film Festival activation elevated L’Oréal’s global prestige, generating extensive media attention and reinforcing its status as a leading beauty brand.