Brief
MGI Entertainment was tasked with securing a high-profile celebrity for GUCCI Fragrance, inspired by the Gucci Première couture collection debuted at the 2010 Cannes Film Festival. Conceptualized by Gucci Creative Director Frida Giannini, the fragrance aimed to evoke the mystique and elegance of Old Hollywood.
Solution
MGI secured Blake Lively as the brand ambassador. Her charm and modern appeal perfectly aligned with the fragrance’s image. The campaign included a high-profile launch event, exclusive interviews, and visually stunning advertisements featuring Lively, emphasizing both Old Hollywood glamour and contemporary allure.
Outcome
The campaign achieved widespread media coverage and increased sales. Blake Lively’s endorsement significantly boosted the brand’s visibility and credibility, solidifying GUCCI Fragrance as a symbol of luxury and sophistication.