Brief
Sukin, Australia’s leading natural skincare brand, aimed to launch its innovative AquaBoost 3D range while raising funds for Greening Australia. The goal was to enhance brand visibility, engage stakeholders, and align the brand with environmental advocacy.
Solution
Sukin organized an exclusive sunset cruise on Sydney Harbour on July 23, 2024, featuring a blue and white theme. Hollywood star and environmental activist Adrian Grenier was invited as the guest speaker. Key sponsors, including Suthan Naga, Garry Simonian, Michael MacRitchie, Sarah Quinn, and Jane Huang, contributed to the fundraising efforts. The event was hosted by James Tubin and included a compelling speech by Grenier, emphasizing the importance of youth in driving environmental change.
Outcome
The event successfully raised $40,000 for Greening Australia, supporting vital conservation efforts. The AquaBoost 3D range received significant attention, and Sukin’s commitment to sustainability was reinforced. The involvement of Adrian Grenier and notable sponsors enhanced brand visibility and demonstrated the collective strength of the community in promoting environmental advocacy.