Absolut Vodka + NY Fashion Week

PR Campaign

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The Brief

Absolut Vodka (Australia) needed a massive international prize for the national photo competition and MGI had the answer!

MGI Solution

MGI sent the lucky winner and her plus one on a trip of a life time To New York Fashion Week! They sat second row at BCBG Max Azria, Headed back stage before the show to meet Max himself, Partied at a Fashion Week after party and stayed in one of the best star spotting hotels of Manhattan.

MGI Solution

MGI sent the lucky winner and her plus one on a trip of a life time To New York Fashion Week! They sat second row at BCBG Max Azria, Headed back stage before the show to meet Max himself, Partied at a Fashion Week after party and stayed in one of the best star spotting hotels of Manhattan.

Client Response

The winner and her plus one had the ‘absolute time of their lives’. They especially loved the 24 hour personal concierge and driver service we organized for them. Their driver even took them on a New York tour to the hot clubs and partying spots! This experience made international press. Covered by Wall Street Journal & Hollywood Reporter.

“The Absolut Time of Our Lives”