Brief
MGI Entertainment was tasked with securing a high-profile celebrity to enhance brand visibility and drive sales for Niki’s Natural Wipes.
Solution
MGI secured Bindi Irwin, a prominent conservationist and media personality, as the brand ambassador. Bindi’s commitment to natural and sustainable living aligned perfectly with the brand’s values. The partnership launched with Bindi’s first Instagram post, designed to reach a wide audience and generate buzz.
Outcome
The partnership was highly successful, with Bindi Irwin’s first Instagram post leading to sales worth 100,000 AUD. The endorsement significantly boosted the brand’s visibility and credibility, demonstrating the effectiveness of celebrity partnerships in driving consumer engagement and sales.