Cadillac was on the hunt for the perfect celebrity to promote the launch of their new Cadillac XTS. MGI had the perfect strategy for such a task.
MGI worked with 50 influencers to activate test drives with the new XTS vehicle. The multi-year campaign, comprised of four video advertisements with Brad Pitt, became the largest celebrity endorsement deal in China to this date. This resulted in Cadillac experiencing a 40% XTS vehicle sales increase as well as receiving 1 Billion in media value.
The challenge of selecting an appropriate fit for such a high profile client was overcome by crafting the largest international celebrity endorsement deal in China to this date. By collaborating with Brad Pitt in the multi-year deal comprising of four short video advertisements Cadillac experienced a 50% increase in sales.
The client was extremely happy with the fantastic results of the campaign. MGI was proud to be one of the driving forces of such a large international celebrity campaign.