Brief
D’Orsogna sought to boost brand presence and consumer engagement by highlighting the versatility and quality of its products through engaging content.
Solution
MGI Entertainment secured a three-year partnership with Silvia Colloca, creating over 80 recipe videos. The strategy included:
– Authentic Recipes: Showcasing Silvia’s Italian-inspired, easy-to-follow recipes.
– Engaging Content: Producing visually appealing and informative videos.
– Wide Distribution: Sharing videos across social media, D’Orsogna website, and cooking channels.
Outcome
– Increased Visibility: Significant rise in brand visibility on digital platforms.
– Higher Engagement: Authentic content led to strong audience engagement.
– Sales Growth: Boost in sales attributed to Silvia’s credible endorsement.
– Content Library: Creation of over 80 high-quality recipe videos for future use.
– Brand Alignment: Reinforced D’Orsogna commitment to quality and culinary excellence.