Brief
MGI Entertainment needed a high-profile celebrity for a multi-year campaign to highlight the Jaguar E-PACE’s driving experience and practicality.
Solution
MGI secured Ethan Ruan for a two-year deal, featuring him in promotional videos and a print campaign to showcase the E-PACE’s features and stylish design.
Outcome
The campaign increased brand visibility and consumer interest, with Ethan Ruan’s involvement leading to widespread media coverage and a notable rise in sales inquiries for the E-PACE.