Ferrari Racing – Private VIP Experience

Behind the wheel of a Formula One Car


The Brief

Ferrari Racing Days is always the ideal platform for family reunion, from the Ferrari Challenge Race Simulator, to an extensive display of Ferrari Formula 1 replica cars,
MGI has tasked with executing a VIP experience with 2 VIP families.

MGI Solution

MGI worked with Ferrari Racing Days for 2 VIP groups.
The guests were treated to VIP hospitality, raced around the F1 Track in Ferrari’s, and were treated to celebrities driving them around the F1 track.

MGI Solution

MGI paired the elegant brand with the suave yet charismatic actor and model, Sunny Wang. Together, Sunny Wang and Giorgio Visconti celebrated the opening of a brand new store located in Shanghai’s Lippo Plaza on November 20th, 2015.

Client Response

The feedback was extraordinary. Dennis Li, CEO of Longines said it was “one of the greatest days of his life”.

“One of the greatest days of my life”