Game of Thrones + Giorgio Visconti

Jewelry collaboration with Sophie Turner


The Brief

Giorgio Visconti wanted to amplify their association with British actress Sophie Turner, who plays Sansa Stark, on the HBO fantasy television series Game of Thrones. MGI was tasked with finding a creative way to drive product sales for the brand.

MGI Solution

MGI enlisted the help of 20 influencers to help drive awareness and sales of Giorgio Visconti. The top influencer and best customer would be rewarded with the once in a lifetime experience of attending the exclusive Game of Thrones Season 7 premiere. At the time of the premiere, it was the most anticipated premier in modern history. Giorgio Visconti VIP’s mingled with celebrities at the premiere and attended the after-party alongside the actors and other celebrity attendees.

MGI Solution

MGI organized a tailored ultimate experience for Giorgio Visconti, where a promotion was created for one lucky customer to win a chance to go to Hollywood and attend the exclusive Game of Thrones season 7 Premiere and After-party alongside the actors and other celebrity attendees.

Client Response

Giorgio Visconti and the VIP client were extremely impressed with the successful call-action campaign. The competition winner raved about the event stating it was one of the “best experiences” of her life.

“One of the best experiences of her life.”