Brief
MGI Entertainment secured supermodel Karolina Kurkova for a PR campaign with The Sanya EDITION, highlighting shared values of health, beauty, and luxury through activities like early morning exercise, team building, and a cleanup event.
Solution
MGI facilitated Kurkova’s participation, aligning her persona with The Sanya EDITION’s brand. The campaign showcased their commitment to health, beauty, and sustainability, promoted through various media channels.
Outcome
The campaign enhanced The Sanya EDITION’s visibility and reputation. Kurkova’s involvement attracted significant media attention, reinforcing the resort’s commitment to social values and luxury, and fostering a strong future collaboration.