Brief
MGI aimed to promote healthy living and proper nutrition by leveraging Lleyton Hewitt’s athletic career and strong work ethic. They teamed up with Shi Shi, the top Chinese live-streaming KOL, for a VIP event at Tennis World.
Solution
MGI organized a VIP event featuring Lleyton Hewitt and Shi Shi, combining Hewitt’s expertise in sports with Shi Shi’s digital influence to highlight the benefits of nutrition and vitamins.
Outcome
The event was highly successful, attracting significant media attention and audience engagement. It reinforced Hewitt’s association with health and fitness and showcased the effectiveness of strategic partnerships in promoting wellness.