Brief
LOTTE aimed to introduce and establish the PHANTACi fashion brand in the Australian market, seeking to create a strong initial impact and attract a dedicated consumer base.
MGI Solution
MGI Entertainment orchestrated the launch of PHANTACi in Australia by developing a comprehensive marketing strategy. This included organizing high-profile launch events, leveraging social media campaigns, and engaging influencers to create buzz. PHANTACi’s limited-edition ‘Sydney City’ collection, worn by Alan Kuo and Ric, is exclusively available at Lotte Duty Free’s Sydney store. The following day of the launch, Jay Chou himself astonished fans and shoppers by making an unexpected appearance at the Sydney flagship.
Result
The launch successfully positioned PHANTACi as a trendy and desirable fashion brand in Australia. The brand received extensive media coverage, strong initial sales. For our launch event we generated 200,000 AUD in sales.