Manny Pacquiao – Clash in Cotai

David Beckham, Paris Hilton, G Dragon, apl.de.ap, Godfrey Gao

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The Brief

Venetian came to MGI with the request of creating hype for their event “Clash in Cotai”, sporting the infamous Manny Pacquiao.

MGI Solution

MGI came up with the perfect group of celebrities that would generate a lot of buzz and ultimately lead to great results. MGI managed all travel itineraries and catered to each celebrity’s needs, allowing David Beckham, Paris Hilton, G Dragon and Godfrey Gao to enjoy their night in a stress free environment. Paris’ successful performance at the pre-party achieved over one billion impressions.

MGI Solution

After brainstorming we came up with the ideal group of celebrities to promote the event which we believed would achieve the most positive responses. We managed all travel itineraries and catered to each celebrity’s needs, allowing David Beckham, Paris Hilton, G Dragon and Godfrey Gao to enjoy their night in a stress free environment. Paris performed at the pre-party event generating over one billion impressions.

Client Response

The event accumulated 500 million celebrity media impressions and an impressive 1 Billion global views. The event became the biggest professional boxing match ever held in China, adding yet another major success to put to MGI’s name.

the biggest professional boxing match in China