Brief
DIESEL aimed to enhance its brand presence and appeal to a broader audience in China by associating with a globally popular music group.
MGI Solution
MGI Entertainment facilitated the collaboration between DIESEL and Maroon 5 for a concert in Shanghai. MGI managed all aspects of the partnership, including negotiation, event coordination, and brand integration to ensure seamless promotion of DIESEL throughout the concert.
Result
The concert successfully boosted DIESEL’s brand visibility and engagement in China, drawing a large audience and significant media coverage. The event reinforced DIESEL’s image as a trendy and dynamic brand, appealing to a wider demographic.