Brief
SHANGHAI TANG celebrated its 20th anniversary with a “China Fashion Chic” event at Shanghai Fashion Week Spring/Summer 2015. The event featured a mix of Chinese and Hollywood stars, including Academy Award-winning actress Nicole Kidman, to highlight the brand’s influence in fashion.
Solution
MGI Entertainment organized a city-wide celebration with exclusive runway shows and high-profile appearances. Nicole Kidman’s participation added star power, attracting global media attention.
Outcome
The event was a major success, garnering extensive media coverage and reinforcing SHANGHAI TANG’s status as a leading fashion brand. The celebration effectively highlighted the brand’s cultural fusion and boosted its international visibility.