Qoros Auto

Celebrity Endorsement

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The Brief

Qoros wanted to find out what the people of China ultimately thought about their new hatchback.

MGI Solution

In a digital campaign of 6 episodes we sent out two celebrity/influencer teams each with their own agenda. Team Chic – featuring Godfrey Gao & Laure Shang – love the design elemts, while Team Geek – Sunny Wang & Tian Yuan – share a passion for the technology of the car. The marriage of the teams different angles ultimately created a more authentic and diverse picture for the endorsement.

MGI Solution

In a digital campaign of 6 episodes we sent out two celebrity teams each with their own agenda. Team Chic – featuring Godfrey Gao & Laure Shang – love the design, while Team Geek – Sunny Wang & Tian Yuan – share a passion for the technology of the car. The combination of the different angles each team’s appreciation was based on created a more authentic and diverse picture for the endorsement.

Client Response

The campaign ran for 2 weeks, achieving more than 1 million in online participation with over 2,000 of the online participants signing up for a test drive. The explosion of awareness was exactly what MGI had promised to deliver.

The explosion of awareness was exactly what Qoros requested.