Brief
MGI aimed to launch the Ronaldinho GSL (Global Street League), leveraging the star power of the iconic footballer to create a globally recognized street football league.
MGI Solution
MGI Entertainment developed a comprehensive launch strategy for Ronaldinho GSL, which included organizing high-profile launch events, leveraging social media campaigns, and engaging with influencers and media partners. MGI also coordinated with local and international football communities to generate buzz and participation.
Result
The launch of Ronaldinho GSL was a resounding success, garnering extensive media coverage and high levels of engagement from football fans worldwide. The league quickly gained popularity, establishing a strong brand presence and setting the stage for future growth and expansion.