Sophie Turner + Giorgio Visconti

Celebrity Product Line

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The Brief

After successfully launching their brand in China, Giorgio Visconti needed MGI to help create a limited edition product line with an international celebrity popular in the Chinese market.

MGI Solution

After shortlisting A-list TV stars, MGI identified Sophie Turner as the perfect fit. The phenomenal success of ‘Game of Thrones’ and her rising star power in film has made her extremely popular in China.

MGI created a 3 year partnership with Sophie Turner and Giorgio Visconti, delineating various sales strategies to reach campaign goals.

MGI cleared all approvals and launched the campaigns in under one month from brief to execution. .

MGI Solution

MGI Shortlisted A-list TV stars who would be a potential fit and identified Sophie Turner based on the success of ‘Game of Thrones’ and her rising star power in film. MGI also wanted to engage an artist who would be easy to work with and available under short-term notice. MGI put together a 3 year partnership with Sophie Turner and Giorgio Visconti, delineating various sales strategies to reach campaign goals. MGI was able to clear all approvals and launch the campaign in under 1 month from brief to execution.

Client Response

MGI Entertainment always delivers a fast and top quality service. We have worked with the group on 2 celebrity campaigns and we will continue to work together on great projects. MGI is a key resource for any celebrity or branded entertainment campaign. According to Visconti, the firm has acted as an excellent problem solver with great negotiation skills when operating in demanding environments. We were told Visconti feels safe entering any partnership with MGI given the speed and quality at which we achieve our clients desired goals.

“MGI Entertainment always delivers. “